Marketing plan phase3 (Coca cola) Essay Example

Marketing plan phase3 (Coca cola) Essay Marketing Plan Phase3 (Coca Cola) Price strategy Penetration Pricing This is a strategy employed by the Coca Cola Company in order to achieve a large market share for the new beverage container. The products penetrate the market and satisfy consumer needs while retailers are given more margins and incentives. Despite the high market share that the company has already achieved, the competitive environment pushes it to apply feasible measures attain and maintain potentially dominant customers. Penetration strategy through lowering prices of Coca Cola products attracts a multitude of new consumers and retains existing customers, leading to abundant sales and large market shares. Complimentary products are also promoted through this strategy because the customers will be away of their existence after being lured into purchase by the lower costs (Solomon et al, 2011). However, the penetration strategy can have a major limitation if other competitors in the market such as Pepsi, decide to lower their prices too. This lowers the value of the subsidized produ cts. We will write a custom essay sample on Marketing plan phase3 (Coca cola) specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing plan phase3 (Coca cola) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing plan phase3 (Coca cola) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 3. Inventory control This strategy refers to the method of supervising and managing stock within a company to regulate and account for product flow. According to Wood (2005), it also ensures that the company has adequate supply of incoming goods while maintaining security for the company’s assets. Coca Cola needs to pay more attention on inventory control to maintain supplies and good distribution channels that show positive feedback from the customer. Inventory control will give the company impetus on the distribution of the various coke products thus contributing to the company’s continuous success. Keeping track of product records will enable the company to maintain its status.

Three Words Improvisations

Three Words Improvisations Student actors love improvs. This one generates a lot of original thinking in a short amount of time. If you focus the thinking of student actors on three words or phrases chosen at random to guide their creation of an improvised scene, you will free them to think far more creatively than if you told them to create a scene about anything at all. Although it sounds counter-intuitive, setting limits actually frees up creativity. This exercise gives student practice in quick collaboration, decision-making, and improvising based on a small amount of pre-planning. Detailed Instructions for facilitating this Improvisation 1. Prepare a number of words on individual slips of paper. You may prepare your own, or visit this page for lists  of words that you can download,  photocopy, cut, and use with your students. 2. Place the slips of paper containing the words into a hat, which, of course may actually be a box or a bowl or any other kind of bin. 3. Tell student actors that they will work in groups of two or three people. Each group will pick three words at random and meet together to quickly decide on the characters and context of a scene that will somehow employ their three chosen words. The individual words may be spoken within the dialogue of their improv or may merely be suggested by the setting or the action. For example, a group that gets the word villain may create a scene that features a character who is a villain without actually ever including that word in their dialogue. A group that gets the word laboratory may set their scene in a science lab, but never use the word in their scene. 4. Tell students that their goal is to plan and then present a short scene that has a beginning, middle, and an end. Every member of the group must play a role in the improvised scene. 5. Remind students that some kind of conflict within a scene generally makes it more interesting to watch. Recommend that they think about a problem that the three words suggest and then plan how their characters might work to solve the problem. Whether or not the characters succeed is what keeps audiences watching. 6. Divide students into groups of two or three and let them choose three words at random. 7. Give them approximately five minutes to plan their improvisation. 8. Gather the whole group together and present each improvised scene. 9. You may choose to have each group share their words before their improvisation or you may wait until after the improv and ask the audience to guess the groups words. 10. After each presentation, ask the audience to compliment the strong aspects of the improvisation. What worked? What effective choices did the student actors make? Who demonstrated a strong use of body, voice, or concentration in the performance of the scene? 11. Then ask the student actors to critique their own work. What went well? What would you change if you were to present the improv again? What aspects of your acting tools (body, voice, Imagination) or skills (concentration, cooperation, commitment, energy) do you feel that you need to work on and improve? 12. Ask the whole groupactors and audienceto share ideas for ways to improve the improvised scene. 13. If you have the time, its great to send the same groups of student actors back to rehearse the same improvised scene and incorporate the recommendations that they agree with. Additional Resources If you havent already, you may want to review the  article  Classroom Improvisation Guildelines and share it with your students. These guidelines are also available in poster form for older and younger students.

Skills Applicatio Questions Essay Example | Topics and Well Written Essays - 750 words

Skills Applicatio Questions - Essay Example In this scenario, the common goal was to design an effective power-point presentation that contains pertinent details on conflict negotiation techniques. Since each team is comprised of three members each, the team is expected to delegate the team leader and the respective team members together with tasks to be assigned and achieved. One was therefore elected the group leader and part of one’s responsibilities was to solicit information regarding tasks that each member needs to fulfill. One member was assigned to make the necessary research on all pertinent details that need to be incorporated in the presentation. The other member was supposed to integrate all information in a power point presentation. And finally, a group leader, one was tasked to report during the scheduled presentation date. Aside from assigning tasks, one made it clear that in a defined time frame, say in three days, the information should be ready so that the other member could finalize the power point pr esentation in two days’ time. Enough leeway was provided for me, as the leader and reporter, to review the materials and present effectively. The presentation was therefore a success due to clear objectives, roles, responsibilities and conformity to defined time frame. 2. Significant Achievement. Outside of your academic accomplishments, what would you consider to be one of your most significant achievements to date and why? Outside one’s academic accomplishments, one of the most significant achievements to date was being successful in current and previous work endeavors. Having had employment opportunities that ranged from being an Arabic teacher, to assuming the position of an assistant marketing manager for an organization in the UK, and finally working as a cashier, provided various chances for personal and professional growth. A variety of skills were likewise developed through the course of employment, such as interpersonal, cognitive and analytical, coaching and mentoring, leadership and administrative, communication and customer service relations skills. One acknowledges that working in the UK as an assistant manager was most challenging; yet rewarding, in terms of enhancing knowledge, abilities and skills in the application of marketing strategies that would ensure customer satisfaction and the achievement of organizational goals. The position was challenging as one was expected to apply the needed strategies that would respond to customers’ inquiries and complaints. In retrospect, one likewise realized that working as an Arabic teacher was also a challenging role since the students were in their primary level and were therefore considered in their most crucial developmental stage. Being able to successfully motivate young students to learn by assisting in the creation of a conducive learning environment was most rewarding. Part 2 1. Tell us about a difficult situation that you have encountered and how you resolved it. A difficult situation that one remembers clearly was trying to address a customer complaint. In business, there is the philosophy that organizations strive to satisfy customer’s needs. In this particular instance, the customer was definitely not satisfied with the organization’s product that was purchased and was asking for a refund. Through the skills gained on customer service, one was able to address the

Health in the UK -- The solution for obesity for different age Essay

Health in the UK -- The solution for obesity for different age - Essay Example People are considered overweight if their weight is between 25 to 29.9 BMI (Body Mass Index) while people are considered obese if their weight is 30 or higher BMI. This tabulation also takes into account the standard weight at a certain height. Countries such as USA and UK have more obese problems than other nation in the world. The problem of obesity in UK has grown to become epidemic over the years. The percentage of obese adults has doubled since the 1990s. According to the survey in 2008 by Health Survey for England (HSE), almost 61.4% adults were categorized as obese which comprised of 32% UK women and 42% UK men (Astrup, 2009). This is just a general overview of the UK obese men and women. It is a fact that obesity increases with age. The UK government statistics estimates that one in every four men and one in every three women are obese (Astrup, 2009). According to the Obesity Statistics in UK, almost 27% women and 28% men between the ages of 16-24 have been found to be obese while 68% women and 76% men aged 55-64 were overweight (Obesity, 2009). 77.1% of adults aged 65-74 were obese or overweight (Gulland, 2010). The problem is just in the adults or elder people. It is also seen to be occurring in the children as well. About 27.3% UK children between the ages of 2-10 were obese (Obesity, 2009). Pred iction by Department of Health in UK is that if the obesity trend continues, 6.6 million men and 6 million women will fall under the category of obesity by 2010 (Obesity, 2009). The percentages for obesity in men and women have increased over the years with men been more obese than women. The most common type of obesity that affects almost 30% of men is stomach obesity in which the fat weight is concentrated on the stomach (Astrup, 2009). This type of obesity is not only increasing in men but is also rapidly seen in young people as well. A report published in 2007 by Foresight named Tackling Obesities: Future Choices predicted that by 2050 60% of UK

Effects of Leadership in Contemporary Organization

Effects of Leadership in Contemporary Organization The practice shows that there is no any single factor that provides a greater benefit for the organization than an effective leadership. Leaders are needed in order to define goals and objectives for the organization, coordination, promote interpersonal contacts with subordinates and determine the optimal, effective solutions of various problems. Obviously, the organization with leaders can achieve all these much faster than an organization without them. Every action in the organization is associated with the manifestation of leaders power. Power is shown through the channels of power, which include: the power of coercion, influence, competence, information, official conduct, credibility, authority to award. When an individual affects the behavior of group members without the use of coercive forms of power, it is the manifestation of leadership. Leadership is important for any organization because of the need to select and nominate individuals for leadership positions, most suitable for management functions. The nature of leadership includes the persons personal qualities and the environment in which the company has its activities. A good leader should study both these issues for an effective management of the company. Leadership is a process of influence on individuals or groups of individuals to achieve the goals. Leadership is an important factor in the management of organizational management (Casimir 2006). It is a historically evolved social need of people in the organization of their joint activities. Leadership involves influence, it occurs among people, those people intentionally desire significant changes, and the changes reflect purposes shared by leaders and followers (Daft 2008). Leader is a member of organization, who has a high personal status, strong influence on the opinions and behavior of the people in the organization, and carrying out complex functions. I agree with the statement that an effective business leader is one who is well informed of the latest research which impacts upon leadership and who is also capable of applying this to their own organization within an ethical framework. As it is known, information is very important in modern business activity, it rules the world. The business leader of contemporary organization who is well informed of newest research, new technologies can lead his team and the whole organization to success. The leaders main task is not just to be aware of appropriate information and be able to apply it. His other functions are: the definition of goals and means of achieving them, coordination of team members, planning their work together, rewards and punishments, informational, controlling, representational function, etc. The process of influencing people due to the occupied position in the organization is called a formal leadership. However, the official head can not rely only on his position and the related power. The process of influence based on authority, trust, respect, skills or other resources needed by people is called informal leadership. The ideal situation for the management is a harmonious combination of the two foundations of leadership. Leadership is based on the specific needs of complex organized systems. These include the need of self-ordering and ordering the behavior of individual elements of the system to ensure its life and functional capacity. This ordering is achieved through vertical (management subordinate) and horizontal (single-level correlative connection, such as division of labor and cooperation) distribution of functions and roles, and especially the allocation of management functions and exercising its structures, which for its efficiency usually requires a hierarchical, pyramidal organization. The top management of such a pyramid is a leader (Ramsey 2004). The clarity of allocation of leadership position depends on the type of community that makes a part of the system and its relationship with the environment. In systems that are characterized by low group integration and a high degree of autonomy and freedom of the various elements and levels of the organization, functions of a leader are weak. With the increasing of the needs of the system and people in it, the functions of leadership and its structural, institutional segregation increases. In small groups, based on direct contacts of their members, the institutionalization of the leading positions can not occur. In this situation the main is the individual personality qualities, his ability to unite a group, to lead it. In big groups, the effectiveness of collective action which requires a clear functional role differentiation and specialization, as well as operational management and the rigidity of subordination, the institutionalization and formalization of (formalized) leading positions, giving them a relatively more power are required. The contemporary organization is of this type of association. It is characterized by the pursuing the certain stable goals, the realization of which requires the coherence of many people, their coordination and regulation on the basis of labor division. As a result of it, the contemporary organizations need the institutionalization of leadership that based on the positions of power goes to the forefront of management (Messeghem 2003). Analysis of the nature of leadership shows that it derives from the particular needs and requirements of people and their associations, which the leaders should meet. Leadership classically is understood as a special quality, a model of human or companys behavior, providing advanced positions (Ridder 2004). As a result, the leadership is a new model of management that can ensure the survival of the company in terms of changes. In social science model does not mean the description of natural law or law of the functioning of the company, but a certain set of ideas and beliefs. In sociology of management it is a set of representations of managers, researchers, consultants about the success or failure of organizational management. Leadership is one of the management models in modern business. Leadership as a management system should encourage the innovative behavior of employees, providing a constant creation and use of new knowledge at all levels of the organization. Thus, there are two features of this management system: providing an innovative behavior of employees; providing leaders at all levels of the organization. The leaders are those people who have eyes light up from the new ideas, who want to develop and who is interested in everything new. One of the slogans, which can be found in the literature on modern trends in business management, is: Leadership in each, resulting in the leadership of the organization (Hall 2001). Leadership implies autonomy, independence, originality. The leader must demonstrate an innovative behavior, his task is to change, improve efficiency, impact the staff, encouraging them to action. On the mechanism of the nomination, the leader may be formal and informal. In the first case, he is appointed from headship or be nominated and elected and obtain the official status of the leader. Informal leader can emerge and gain recognition in the collective of the organization because of his distinct individual, social, political, psychological and other qualities. The informal leader having the prestige and influence the behavior of people can be oppositional to a formal leader. Force and coercion under the leadership is often replaced by an incentive and inspiration. As a result, the impact of leadership approach is based on peoples acceptation of leaders demands without an explicit or direct manifestation of power. Leaders ability to influence people allows him to use the power and authority derived from his followers. In general, the leadership means that the followers accept the leader as a part of the organization only if he has proved his competence and worth. The leader gets his power from the followers, because they recognize him as a leader. To maintain his position, the leader should give the followers the opportunity to meet their needs, which can not be achieved in another way. In response, they satisfy the need in leadership in the ruling them, as well as providing the necessary support to achieve organizational goals (Kornik 2005). Leaders can have failures because of different reasons, but the success of leaders comes in many ways if they are of sufficiently similar abilities and skills. Studying the experience of many leaders shows that for the success they need the ability to create an image of the future state of the organization and bring it to the followers. Also a successful leader gives the followers the respective rights and powers to implement the vision expressed in the goal; can recognize his weaknesses and involve necessary resources. For improvement of enthusiasm and commitment, the leader may use the effective communication. Leader is a key figure in contemporary organization. But not everyone can become a leader. Here are the main three factors that are needed to become a leader of the organization in the modern world: 1. The personal desire to take a higher position and a willingness work for it; his ambition. 2. The ability to work with people. A successful leader is not always technically or economically the most trained professional. His task is to set goals and find the most suitable people to achieve them, ensuring the proper motivation. The ability to organize people to carry out their tasks is one of the most important qualities of the leader in contemporary organization. 3. The ability to assume responsibility and risk in combination with a high emotional stability. Haven taken the decision, the leader should not be sure in it. The risk is always present in the leaders work. 4. Leadership experience in rather young age (up to 35 years), when the basic behavioral patterns are formed. 5. The ability to generate and adopt new ideas that increase the efficiency of the collective. 6. The flexibility of behavior, the ability to reject erroneous strategies and adopt new solutions. 7. Good technical and commercial training, according to the specifics of the company. In the list above the fist places are taken by the personal characteristics of person, well ahead of those that are provided by education or work experience. This indicates the predominant role of psychological factors in management (Plsek 2001). Successful leaders are characterized by business features: self-confidence and the ability to take decisions in an uncertain situation, the instinctive feeling of the most important in each case, the ability to forge the right dating service, effective communication skills, advanced training and the ability to maintain poise and composure. Leaders losers are characterized by excessive softness in dealing with people, lack of theoretical and practical training, inability to succinctly and accurately articulate their thoughts, and the lack of attention to their appearance. T. Peters and R. Waterman identified eight common characteristics based on survey of 62 major successful corporations in search of effective management. For example, 8 general characteristics are: à ¢Ã¢â€š ¬Ã‚ ¢ Orientation to the energetic fast action; à ¢Ã¢â€š ¬Ã‚ ¢ Permanent contact with the consumer; autonomy of executants; à ¢Ã¢â€š ¬Ã‚ ¢ Consideration of people as the main source of growth in productivity and efficiency; à ¢Ã¢â€š ¬Ã‚ ¢ Increased focus on one (or several) key lines of business; à ¢Ã¢â€š ¬Ã‚ ¢ Restriction of activities that are familiar and known; dedication to the business; à ¢Ã¢â€š ¬Ã‚ ¢ Simple forms of management and a small number of administrative personnel; à ¢Ã¢â€š ¬Ã‚ ¢ Combination in the management of freedom in one (autonomy and entrepreneurial performers and structural units), and stiffness in the other (a few fundamental values; corporate rules and traditions, product reliability, etc.) (Woodruffe 2004). The principal functions of the leader in contemporary organization usually include: 1. Setting goals. Goals, assigned by the leader must be realistically achievable and at the same time, be prestigious and inspire the staff. 2. The distribution of tasks, organization of joint work and responsibility for its results; recruitment. 3. Controlling the joint work of all members of the team and individual activities of subordinate employees. 4. Planning and coordination of joint activities. 5. Motivation of subordinates, rewards and punishments. 6. Keeping external relations and communications within the organization. 7. Representational functions (Dunne 2010). The main difficulties in the work of leaders are with carrying out functions associated with psychosocial stress: à ¢Ã¢â€š ¬Ã‚ ¢ Leadership of subordinates; à ¢Ã¢â€š ¬Ã‚ ¢ The motivation, finding the appropriate task for everyone; à ¢Ã¢â€š ¬Ã‚ ¢ Recruiting and firing the staff; à ¢Ã¢â€š ¬Ã‚ ¢ Conflict solving in the team (Shelton 2002). The leader of contemporary organization can not always afford to be gentle and kind. In the interest of the team he must be tough, and sometimes insensitive. The most important thing in his work is to cause enthusiasm among subordinates; otherwise it is difficult to achieve high performance of the team. It is even possible to say that the product of a leaders activity is a special atmosphere in the team, forcing everyone to work more efficiently. A true leader knows how to make any work interesting and important; he can help employees realize their talents in their work. Leadership in contemporary organization consists of three components: personal characteristics, socio-professional tools, technology of leadership. The leader can not be an altruist. Selfishness of the leader is manifested in the fact that the achievement of socially significant goals is only the background to solve his personal problems. He is often aggressive; he has a unique resource of thinking, when the world around him is perceived primarily as a resource for achieving the goal. The socio-professional tools include the power and mentality (social and national peculiarities of character and worldview), education and special training. There are two directions of leaders power use: self-affirmation and self-realization. The second option is constructive. The technology of leadership in contemporary organization involves the use of any of three his styles: 1) Aggressive; 2) Informative and technological; 3) Creative (Robbins 2002). At first style, includes the formation of relations of leaders superiority over the staff. This is an effective style, but very energy-intensive. The second style of leadership involves the creation of leaders team, his closest aides. The third style of leadership requires a focus on setting goals and specific targets for their achievements. In the 1980s the subject of particular interest in the theory of management was the mechanism of leaders attraction, the so-called charisma. This phenomenon is associated with the person, who has personal qualities that evoke admiration and faith in his ability(Ritter 2002). Some experts believe that some leaders such as President Reagan and the famous manager and president of Chrysler Corporation Lee Iacocca, won success through some specific personal qualities, personal charm, attraction, even magnetism. Studies of American scientists distinguish five main factors of behavior that are typical for charismatic leaders: à ¢Ã¢â€š ¬Ã‚ ¢ focus on key issues in order to involve other people in analyzing, problem-solving and action planning; à ¢Ã¢â€š ¬Ã‚ ¢ The ability to take risks, but only based on careful calculations of the chances for success; à ¢Ã¢â€š ¬Ã‚ ¢ Skillful two-way interaction with people through the mechanisms of understanding, empathy, active listening and feedback; à ¢Ã¢â€š ¬Ã‚ ¢ Demonstration of consistency and reliability in behavior, the open expression of thoughts; à ¢Ã¢â€š ¬Ã‚ ¢ Expression of active concern for people and strengthening their self-esteem through the mechanism of involvement in the adoption and implementation of important decisions, the formation of high self-esteem and self-esteem (Zenger 1993). Talent of leadership is based on the whole complex of social and psychological qualities. An important role is played by trust and love of the group members to their leader. The credibility and trust to the leader is recognition of his high merit and competence, recognition of the need, correctness and effectiveness of his actions. This is an internal agreement with a leader to act in accordance with his plants in productivity of organization. So, in modern business world an effective leadership is not an iron or hard hand, but a high sensitivity to the needs of followers, which is manifested in the development of employees, their involvement in group activities, and assistance in achieving personal goals. Leaders play a very significant role in contemporary organizations. I agree, that an effective business leader is one who is well informed of the latest research which impacts upon leadership and who is also capable of applying this to their own organization within an ethical framework. Leaders carry out a lot of functions, such as the definition of goals and means of achieving them, coordination of team members, planning their work together, rewards and punishments, also informational, controlling, representational function, etc. The success of any organization depends on its leader. So, he is the one who sets up the goals, knows how to achieve them, how to use his human resources in the best way in order to get success. Thus, an effective leadership is a key to success of contemporary organization. Work Cited: Casimir, G., Waldman, D. A., Bartram, T., Yang, S. (Jan. 1. 2006). Trust and the Relationship between Leadership and Follower Performance: Opening the Black Box in Australia and China Journal of Leadership Organizational Studies. P. 5. Daft, R.L. (2008). The Leadership Experience, 4th Ed, Thompson, Australia (RLD). p. 4. Dunne, S., Spoelstra, S. (Apr. 1. 2010). The Gift of Leadership. Philosophy Today. P. 12. Hall, B.P. (2001). Values development and learning organizations. Journal of Knowledge Management. No. 1. pp. 19-32. Kornik, J. (Dec. 1. 2005). With Leaders Like TheseTraining. p. 8. Messeghem, K. (May. 1. 2003). Strategic entrepreneurship and managerial activities in SMEs. International Small Business Journal. P. 18. Ramsey, R. D. (Nov. 1. 2004). Real Leaders Evolve. Supervision. P. 11. Ridder, D., Jan, A. (Jan. 1. 2004). Organisational communication and supportive employees. Human Resource Management Journal. P. 17. Ritter, T., Wilkinson, I.F. (2002). Measuring network competence: some international evidence. Journal of Business and Industrial Marketing. Vol. 17. No. 2. p. 7. Shelton, C.D. (October 2002). Leading in the age of paradox: optimizing behavioral style, job fit and cultural cohesion. Leadership and Organization Development Journal. No. 7. pp. 372-379. Plsek, P. E., Wilson, T. (Sept. 29. 2001). Complexity, leadership, and management in healthcare organizations. British Medical Journal (International edition). p. 14. Robbins, S.P. (2002). Organizational Behavior. New York: Prentice-Hall. 10th Ed. p. 56. Woodruffe, C. (Oct. 1. 2004). The psychology of leadership: six main approaches. Training Journal. Pp. 14-15. Zenger, J.H., Musselwhite, E., Hurson, K., Perrin, C. (1993). Leading Teams: Mastering the New Role. Irvin Professional. pp. 14-15.

Comparing Jack and Macbeth

Comparing Jack and Macbeth Jack is an authoritative boy whose leadership attributes was used to manipulate the others rather than provide order. He wants complete control, by using his superiority and savage-Like ways. When the tribe was created, It works out of fear, but It Is this tribe that prevails. When Jack can no longer control his urge for leadership, the tribe Is created, which has a negative influence on all the boys. Through this character, Gilding shows how the evil side of society prospers.While the savages were thriving while the few who remained civilized were suffering from extreme famine, and taught. Jack seems to be a power-hungry individual. Jack rapidly gets in charge of the hunters that had to gather the meat for the whole group. Their enthusiasm decides to hunt a pig, and this is when Jack shows his savage personality. Before starting to hunt a pig Jack orders the hunters to paint their own faces with clay in a native manner. This all foreshadows the savage that is about to corrupt the island. Jack shows an attitude towards life that is shown by the people that succeed in the world.With his salvage attitude he Is encouraging aggressiveness, and maintaining his ewer and respect from the rest of the group. He becomes paranoid that Ralph and Piggy are against him and feeds misinformation to his tribe, so as to keep them on his side. Jack Is the complete opposite, representing the evil that lies In the hearts of all mankind. He progressively grows more sadistic and evil as the story goes on, eventually orchestrating the death of Simon and Piggy. Macbeth is also similar because he turned evil by listening to the raging ambition within his own personality.Macbeth let himself be manipulated by the three witches, and allowing him to be influenced by his wife's equally raging ambition, this caused many problems like a guilty conscience. It was due to the evil within him and his wife, as well as evil personified in the three witches that Macbeth kil led his own king, two guards who just tried to do their Job of protecting the king, his best friend Banquet, and Macadam's defenseless family. Additionally, that evil led him to bring pain and suffering on a mass scale to the entire Scottish nation.In conclusion Macbeth evilness was caused by their ambitions to be leaders, and disappearance of rational thinking, which caused problems with themselves internally, and affected other people. Macbeth is a very egocentric, power-hungry leader. He starts off by being a loyal follower to his king, hesitant to act against Duncan. Macbeth has the ambition but lacks the drive to do what is necessary. However, after he becomes king, this attitude changes greatly. He becomes like a dictator. Had Macbeth been a good, able leader, the revolt against him by Macadam, would not have been so fierce.Macbeth becomes very proud, because of his false prophecies. He degrades those who express fear or concern, and e waves off important Information given to him. His whole concern is keeping his power at all cost. He's so self-involved and ready to compromise his morals to get ahead. Macbeth knows that Macadam Is trying to oppose him so he hires people to kill Macadam's family. No democratic leader would do that, so Macbeth Is demonstrate that he will not have mercy on those who try to oppose him, Leadership Increases for Macbeth because not only he was successful in killing the king but he got the throne. N authoritative leadership approach. Macbeth kill others that can become a threat o him which shows that he is capable of doing much more than he seemed, but can't trust people. He killed Macadam's family to show his initiative. Macbeth is more determined to accomplish his goals and make decisions on his own. Macbeth is being a leader by making his own decision, but he does not listening to anyone else's input which can make his decision one-sided. This type of leadership can ultimately be destructive because of bad decisions, and his initiative has led to an evil path. He is much more assertive than before.Macbeth did exemplify more determination and energy; however a true leader is not Just powerful and strong. Macbeth did seem to be more courageous when he said that he does not fear anyone and shall kill anyone that stands in his way. When he says this he seems to be more arrogant than confident. Macbeth shows a lack in confidence because he feels that to be safe he has to murder everyone. If he were confident then he would not feel the need to harm anyone. Despite everything, he continues to stay positive and is determined to do whatever he needs to do; in order to maintain his leadership.Macbeth on the there hand shows leadership, however in a much more negative way. Jack on the other hand is similar to Macbeth because Jack is an autocratic tyrant. He beats a boy for no reason other than to exert his power over the boys. He realizes what it takes to get power and to keep power. He rules through fear and int imidation, Jack is also a good manipulator. He knows what the boys both fear and want to hear. Unlike Ralph who desires a constructive society, Jack prays on the boys' destructive primal instincts.The boys want to be told what to do rather than simply pitch in together; hey feel the need to live in fear under a leader that they perceive as a powerful protector. In this sense Jack is certainly a more effective leader than Ralph. Jack can be controlling. One example is when Ralph asked his hunters to take care of the fire but Jack didn't want that and he took the hunters to hunt because that's what he wanted them to do. Another example is when he takes a vote for the next chief. No one votes for him but he sets up his own tribe nonetheless. Jack's litany of evil is pretty impressive. He leads the brutal slaughter of a pigs, and Simon.

Finnegan’s Garden Essay

The shared costs of each service line can be allocated in several different ways. You can allocate based on FTE’s, direct-labor costs, direct labor plus direct materials or by square footage usage. If you were to allocate the shared costs for Finnegan’s Gardens by FTE you would allocate $24,778 to design, $89,203 to installation, $56,991 to maintenance and $24,778 to administration. To calculate the allocation based on FTE’s, I divided the FTE number given for each service line and divided it by the total number of FTE’s. I then multiplied the result by the total shared costs of $195,750. If you chose to allocate based on direct labor, you would allocate $43,843 to design, $119,360 to installation and $76,390 to maintenance. To allocate the costs based on direct labor, I calculated the direct labor rate per hour for each service line. I divided this number by the total direct labor hours and multiplied that result by the total of the shared costs. If you add in the direct materials to the direct labor, you would allocate $42,231 to design, $94,736 to installation and $58,782 to maintenance. I used the same method to allocate the direct labor plus direct materials as I used to allocate the costs based on direct labor. The last method I used for allocating the shared costs was based on the square footage. To allocate the shared costs based on square footage, you would allocate $$113,661 to design, $20,522 to installation, $20,522 to maintenance and $41,044 to administration. When you look at the Earnings Statement by Service Line, it appears that maintenance has the largest profit margin. This can be attributed to the fact that Finnegan’s design and installation customers often use them for their maintenance services too. I would have to agree with the earnings statement. The maintenance service line produces decent revenue that more than covers their expenses. Even if you add in the shared costs, it will still have the largest profit margin. I think Finnegan’s should expand the maintenance service line. I believe that expanding this service line by 10% would be in the best interest of the company. Even though this expansion would require Finnegan to purchase an additional vehicle and rent additional nursery space, the expense of these wo items is not more than 10% increase in the revenue. I believe that in order for the company to make more money, it would need to spend a little more money to do so. I believe that expanding the maintenance service line would also be easier to achieve than expanding the other two service lines. Even though the majority of the maintenance business comes from the design and installation service lines, I believe finding customers to sign up for maintenance of their lawns would be easier than trying to find customers who want to redo their landscape.